Excitement in downtown Vancouver, British Columbia

Bob Burg

answer to this question. The answer is multi-faceted, taking into

consideration financial and market factors.
From a financial aspect, bowling provides a strong cash flow, although it also requires a large capital investment and substantial marketing. The equipment purchase provides a long life and is very durable, as evidenced by the fact that existing centers are still operating with the original equipment purchased forty, fifty and sixty years ago.
The tax laws provide accelerated depreciation and other tax benefits that are favorable to this investment. The day-to-day business is almost (98%) all cash. With the use of a Center Management System, computerized cash registers and security devices, business controls are all in place. There are no accounts receivables. Another important feature is the low inventory requirements.
From the marketing viewpoint, over time the number of participants continues to grow. The population is always looking for family fun entertainment at an affordable rate, and bowling answers those needs in all aspects.
Bowling appeals to all age groups, is easy to learn, participation is year-round, there are no weather restrictions and equipment purchases are not a requirement for participation.

designed by Bob Burg

WHY INVEST IN BOWLING?

just the start

British Columbia for the purpose of developing a 32 lane

ten pin bowling facility (approximately 32,000 square feet) which will provide bowling and other forms of entertainment together with a Pro Shop, Snack Bar and Sports bar.

The facility will be located in a highly visible location and will be easily accessible to Vancouver Yaletown. It will encompass a population of over 480,000 people. The Company will entered into negotiations for the supply of the required bowling equipment for this 32 lane center and is working with designers and architects to draw the plans for the Facility.

The company may lease the Food Operation to a local restaurant or franchise. The Company will operate the sports bar and concourse lounge through a subsidiary company.

designed by Bob Burg

Our mission

Facility
3 June 2011 Complete Project Financing with Investors
4 June 2011 Finish raising

Capital
Complete Agreements with Project Manager for Construction
5 October 2011 Complete Development Cost charges with the City
6 October 2011 Start building the Center
7 February 2012 Lane Installation
8 July 2012 Soft Opening
9. September 2012 Grand Opening

designed by Bob Burg

ACTION PLAN ACTION BY WHEN

turn of the 19/th Century. During that time, very few

bowling alleys have gone out of business from the business of bowling. Land values have changed the dynamics.

Growth in the Bowling business has been quite steady over the past number of years in British Columbia and more importantly the Vancouver Lower Mainland

Lois Lanes (12 lanes) in East Richmond, British Columbia 1992
The Zone (40 lanes) in Richmond, British Columbia 1997
Rev’s (48 lanes) in Burnaby, British Columbia $3 Million makeover and upgrade 2003
Xcalibur (36 lanes) in Surrey, British Columbia opened 2002
Total cost $10,000,000
Sandcastle (20 lanes) in Surrey, British Columbia makeover and upgrade 2004
The Zone (40 lanes) is in Coquitlam, British Columbia.
Opened October 20010

designed by Bob Burg

THE RECENT HISTORY OF THE BOWLING BUSINESS in British Columbia and area

of activities to attract and retain customers.
The Sports

Bar will feature a number of large screen television sets with cable and satellite access to sport networks, and adult video games.
The positioning of the Sports bar will be near the food service area, which will provide quick service to Sports Bar patrons.
Food selections will feature finger foods, high quality sandwiches and pizza.
Previous market research has proven that these selections are what bowlers want and expect, and the center should maintain them on the premises for their food requirements.

designed by Bob Burg

OTHER REVENUE AREAS: A Sports Bar

present an exciting atmosphere for its customers, as well as

providing maximum operating efficiency to ensure profitability. The center will feature the latest state-of-the-art bowling equipment manufactured, a full-service Restaurant, a Sports Bar, Snack Bar, Pro shop, a video/game room, birthday party room, a meeting room. The center will offer activities for all age groups.

Bowling can better satisfy the general trend of people looking for family entertainment than any other recreation and at less expense.
As a result, new centers are experiencing revenues in record numbers. The demographics of bowlers’ participation in our market (Yaletown, West End and Downtown) represent a population base of upper middle incomes, more educated, more often married and more homeowners than the average.

designed by Bob Burg

MARKETING BUSINESS PLAN

necessary to provide full service to bowling customers.
All the

equipment necessary is included.
We will maintain an adequate bowling ball and bag inventory and special order shoes from manufacturers or distributors.
Although margins are less when special ordering, costly inventory and merchandise obsolescence is eliminated.
Inventory will be kept low as most items these days are available in 24 – 48 hours from our suppliers.

located next to the Sports bar, which will assist in

maximizing customer service and payroll productivity. A menu limited to finger foods, pizza and sandwiches will provide the opportunity to emphasize quality products and control. By limiting selections, we will benefit by improved inventory control, easier employee training, and minimal waste, still satisfying the customer needs.

small 66 seat restaurant will suffice in our Bowling Center

as most patrons will find this from the lanes where they will have a little seclusion and relaxation. This will generally be placed away from the bowling activity. The Restaurant will use the same kitchen as the Sports Bar and Snack Bar. This will generate real income to the bottom line. Remember, this is not fine dining. The unique furniture design and layout provides comfortable seating for people enjoying food and beverage on the lanes. This concept has proven to be highly successful.

discounts at the Pro Shop and Food & Beverage.
This

is a great form of advertising as well.
Organize Bowling for Dollars for the local Cable network. Invite others to participate through the involvement of the British Columbia Bowling Proprietors Association.
With a National Sponsor, arrange a Regional Pro-Am Tournament for 2013.
Arrange inter school tournaments for the entire City core.
Form a Commercial League especially with small business.
Work on Cross Couponing with local businesses.
Run small tournaments on weekends.
Form a NFL league for the fall of 2013

designed by Bob Burg

Suggested Marketing and Promotion Strategies

on how to participate?

will get a a copy of the
Business Plan to

you

designed by Bob Burg

Burg