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FAULHABER Drive Systems in tattoo machines Tattoos have become more than an

Karl FaulhaberTarget Market Rotary Tattoo Machines

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Слайд 1FAULHABER Drive Systems in tattoo machines
Tattoos have become more than

an expression of individual lifestyle and have graduated to an

artform with the human form as its canvas. The need for high-tech perfromance to achieve the perfect coloration, contrast, and shading has led tattoo machine manufacturers to FAULHABER DC-Micromotors. They are light-weight, have extremely low vibration, and can deliver a smooth, controllable speed range far beyond that of other DC motor types.
www.faulhaber.com/tattoo

FAULHABER Applications.
Technology that
gets under the skin.

WE CREATE MOTION

© 2013 FAULHABER

FAULHABER Drive Systems in tattoo machinesTattoos have become more than an expression of individual lifestyle and have

Слайд 2Karl Faulhaber
Target Market Rotary Tattoo Machines

Karl FaulhaberTarget Market  Rotary Tattoo Machines

Слайд 3Application Description
Rotary tattoo machines use a small electric motor to

drive the tattooing needle in a linear motion typically via

an eccentric piston assembled directly to the motor shaft. This is the more recent development and has some significant advantages in comparison to the traditional two coil type such as:
lower vibration
quieter operation
lighter in the hand
more “feeling” due to variable speed and torque characteristics of the motor
Application DescriptionRotary tattoo machines use a small electric motor to drive the tattooing needle in a linear

Слайд 4Market Potential
Pricing of rotary tattoo machines ranges from $150-$750
A high

portion of the customer revenue is often generated from ink

and needle sales that accompany the tattoo machine itself
A typical customer designs an individual machine for quantities of 500-5000 pcs per year
Most rotary tattoo machines use simple iron core DC motors but a section of the market offers coreless DC micromotors as an upgrade or „high-end“ version
The FAULHABER Group has approximately 15 customers in a given year with a total volume of ca. 25K-35K motors per year
Their is generally a large fluctuation of small customers that can create a machine in one year and disappear the next
The estimated total market potential for coreless DC Motors is 150K-250K pieces per year worldwide
Market PotentialPricing of rotary tattoo machines ranges from $150-$750A high portion of the customer revenue is often

Слайд 5Common Technical Requirements

Common Technical Requirements

Слайд 6Why FAULHABER?
Why coreless DC micromotors instead of iron core?
Lower inherent

vibration
Quieter operation
Availability of ball bearings
Generally longer lifetime
Generally lower weight
Why FAULHABER

instead of low cost Asian manufacturers
Image is very important: Made in Germany and Switzerland
The customer needs personal technical support. They are experts at tattooing and not with motors
Often the minimum quantity for a specific motor from Asia is too high for the customer
The customer perception of quality and reliablilty
Why FAULHABER instead of Maxon?
Closer customer support and better relationship
Motor look and feel
Why FAULHABER?Why coreless DC micromotors instead of iron core?Lower inherent vibrationQuieter operationAvailability of ball bearingsGenerally longer lifetimeGenerally

Слайд 7Existing Solutions
Motors (with ball bearings)
1331…SR
1717…SR
1724…SR
2224…SR

Potential Value-Adds
Adding customer cable
Adding customer cam

/ eccenter
Customer specific markings

Existing SolutionsMotors (with ball bearings)1331…SR1717…SR1724…SR2224…SRPotential Value-AddsAdding customer cableAdding customer cam / eccenterCustomer specific markings

Слайд 8Related and Potential Application Extensions and Trends
Other applications:
Medical and Cosmetic

tattoing devices
Require a higher level of reliabilty and service than

the recreational tattoo machines
Value adding potential is higher
Longer term partnership is possible

Technical Trends
Eliminate the cabling by moving toward battery operation
Ideal for coreless DC motors

Customized motor housings for an integrated ergonomic and optical design

Related and Potential Application Extensions and TrendsOther applications:Medical and Cosmetic tattoing devicesRequire a higher level of reliabilty

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