Profile of the Wine Tourist

are two types of wine tourist:

Specialist winery tourists
Generalist tourists
They primary

Choose to visit a winery as part of a wider tour or trip

to discuss many of the finer points of winemaking confidently

likes wine, and has visited wineries and attended wine tastings in the past

as ‘just another attraction, something else to do’.
Typically visit wineries

world, have discussions with the winemaker and competently judge a

Affluent, sees wine as a way of meeting new people and influencing them, enjoys food and the countryside.

that knowing something about wine gives them status and distinction.
Visits