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The Mass Media and the Political Agenda
Содержание
- 1. The Mass Media and the Political Agenda
- 2. IntroductionMass Media:Television, radio, newspapers, magazines, the Internet
- 3. The Mass Media TodayMedia Events:Events purposely staged
- 4. The Development of Media PoliticsIntroductionThe news media
- 5. The Development of Media PoliticsThe Print MediaNewspapers
- 6. Figure 7.1The Development of Media Politics
- 7. The Development of Media PoliticsThe Broadcast MediaTelevision
- 8. The Development of Media PoliticsGovernment Regulation of
- 9. The Development of Media PoliticsPrivate Control of
- 10. Reporting the NewsFinding the NewsBeats: Specific locations
- 11. Reporting the News
- 12. Figure 7.2Reporting the NewsPresenting the NewsSuperficial describes
- 13. Reporting the NewsBias in the NewsMany people
- 14. The News and Public OpinionTelevision news can
- 15. The Media’s Agenda-Setting FunctionPolicy Agenda:The issues that
- 16. Understanding the Mass MediaThe Media and the
- 17. Understanding the Mass MediaIndividualism and the MediaCandidates
- 18. Скачать презентанцию
IntroductionMass Media:Television, radio, newspapers, magazines, the Internet and other means of popular communication.High-tech politics:A politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped
Слайды и текст этой презентации
Слайд 2Introduction
Mass Media:
Television, radio, newspapers, magazines, the Internet and other means
of popular communication.
citizens and policymakers and the political agenda itself are increasingly shaped by technology.
Слайд 3The Mass Media Today
Media Events:
Events purposely staged for the media
that nonetheless look spontaneous. Media events can be staged by
almost anybody.Other items to consider:
60% presidential campaign spending is TV ads
Image making / news management is important, especially for presidents
Слайд 4The Development of Media Politics
Introduction
The news media wasn’t always so
important.
Press Conferences: meetings of public officials with reporters - Roosevelt
used many of these.Investigative Journalism: the use of in-depth reporting to unearth scandals, scams & schemes putting reporters & politicians opposite each other.
Слайд 5The Development of Media Politics
The Print Media
Newspapers and magazines
“Yellow journalism”
characterized newspapers at the turn of the century.
Among the press
there is a pecking order.Newspaper circulation has been declining.
Magazines are also struggling.
Слайд 7The Development of Media Politics
The Broadcast Media
Television and radio
Brought government
and politics into people’s homes.
Made the politicians more aware of
their appearance and mannerisms.Television is the principal source of news for most Americans, and most believable.
Слайд 8The Development of Media Politics
Government Regulation of the Broadcast Media
The
Federal Communications Commission (FCC) regulates the use of airwaves.
Narrowcasting: Cable
TV and the InternetMedia programming on cable TV or the Internet that is focused on one topic and aimed at a particular audience
Слайд 9The Development of Media Politics
Private Control of the Media
Only a
small number of TV stations are publicly owned in America.
The
media are totally dependent on advertising revenues.Chains consist of massive media conglomerates that control almost three-quarters of the nation’s daily newspaper circulation as well as broadcast media.
Слайд 10Reporting the News
Finding the News
Beats: Specific locations from which news
frequently emanates, such as Congress or the White House.
Trial Balloons:
An intentional news leak for the purpose of assessing the political reaction.Reporters and their sources depend on each other - one for stories, the other to get them out
Слайд 12Figure 7.2
Reporting the News
Presenting the News
Superficial describes most news coverage
today
Sound Bites: Short video clips of approximately 15 seconds.
Слайд 13Reporting the News
Bias in the News
Many people believe the news
favors one point of view over another.
Generally are not very
biased along liberal / conservative lines.Generally are biased towards what will draw the largest audience.
Слайд 14The News and Public Opinion
Television news can affect what people
think is important.
The media influence the criteria by which the
public evaluates political leaders.Some policies can be made more important, others will be less important, depending on their coverage.
Слайд 15The Media’s Agenda-Setting Function
Policy Agenda:
The issues that attract the serious
attention of public officials and other people actively involved in
politics at the time.Policy Entrepreneurs:
People who invest their political “capital” in an issue.
All depend on good images and good will.
Слайд 16Understanding the Mass Media
The Media and the Scope of Government
The
media as watchdog restricts politicians.
New proposals are met with skepticism
- so that restricts what the government can do.But, if the media identify a problem, they ask what the government is going to do to fix it.
Слайд 17Understanding the Mass Media
Individualism and the Media
Candidates can now run
on their own.
Easier to focus on one person like the
President, than Congress or the courts.Democracy and the Media
“Information is the fuel of democracy.”
But, is the news more entertainment than information? Is this what the people want?
