TRENDS IN DIGITAL ENVIRONMENT

messages and communication activity. It is the dominant communication form

of the twenty-first century, and therefore, the dominant means by which we understand and operate in the world at present.
Nowadays, we cannot imagine our lives without online shopping, social nets or google maps.

media influencers) have become a real force: now we have

celebrities in Instagram, YouTube, and in Telegram.The influence of such people has become obvious to all. This has led to more and more brands turning to so-called micro-influencers. This group of people is in every marketing niche, their quantity is lower, but it is more attentive and faithful.

word for those who work in the digital sphere.

itself labor-intensive operations like: advertising companies analysis, building the best

strategy in every situation, establishing percent, finding suitable words.

buyer, shopping becomes either a basic need - that means

there should be the most automated monthly or weekly ordering procedures, lists, etc .; or a way to get new emotions.

shops, cafes and other establishments help companies in promotion and

consumers in awareness.

necessary for companies to compete with other brands and retailers

think in some years but there’s no doubts that, conscious

is going to be more complicated with progress.